igus:bike

igus:bike at the 2023 Hannover Messe - a virtual ride on a bike fully made from recycled materials

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Client

igusĀ® GmbH

Agency

DCC.RUHR // PHYGITAL MINDS GmbH

Location

2023 Hannover Messe

Our Work

Application programming, realtime graphics and animation, level and game design

Stunning Graphics

We created a beautiful environment for the virtual bike ride using the Unreal Engine 5, giving the visitors an immersive experience, letting them forget they were in an exhibition hall.

VR on a bike

The bike was real! Visitors would mount the actual igus:bike, pedal and steer. Their movements were translated into the virtual world which they experienced using a VR headset.

Gamification

The experience used game elements to entertain the visitors: they would chase the highscore, watching the time and collecting bonus items along the way.